scotts today unveil the first episode of their summer campaign, The Road to Isle of Wight, which stars The K’s. The Manchester rock ‘n’ rollers behind tracks such as ‘Sarajevo’, ‘Glass Towns’ and ‘Got A Feeling’ journey down to Portsmouth en route to their set at the Isle of Wight Festival. The quartet enjoy a classic lads’ day out, hitting the pub, the arcade, the funfair and playing football on the beach, before commandeering an ice cream truck to make their way over to the port. There might, however, be just one problem: enjoying a big day out isn’t necessarily the best way to guarantee that you’ll get to the ferry on time… 

While you can’t control the ferry timetable, The K’s demonstrate that you can at least guarantee that you’ll look the part. The band sport new summer designers from brands including Columbia, Fred Perry, Lacoste, Marshall Artist, Napapijri, Tommy Hilfiger and more. All of the designs you see in the video are available from scotts’ summer vibes catalogue. 

The Rifles will be next to hit The Road to Isle of Wight. The influential garage/indie-rock quartet will be heading down from east Londonin classic mod style on some timeless Vespa scooters. The final artist will be the Sheffield-born MC Coco, who will bring the same undeniable charisma that powered his flow on hard-hitting tracks such as ‘Stan Smith’ (with Alcemist) and ‘Ingredients’ (featuring Scrufizzer).